It wasn?t until I moved into the US that I started drinking flavored coffee regularly and became what they contact the Netherlands a ?koffieleut?, which explicates literally into ?coffee socialite. ? Even so the average European drinks more coffee each and every year than the average American, the cultural importance as well as its effects on the average European has a tendency to me smaller than that on the majority of American. After all, coffee is a cultural obsession in the nation.
Coffee in the US is a good subculture that massively floated to the surface of the consumer?s society. Starbucks is more compared with coffee, it?s more than just another brand that can be purchased, it is a social-political statement, a way of perceiving how you aspire to live, in other words it may be a culture. Starbucks is the alternative to Coca-Cola and much more than just coffee: it?s chocolate, ice-cream, frappuccino, holiday mugs with exotic prints, cups together with live music, CD?s, discounts on exhibitions and support for volunteer work.
Source: http://www.tangdulove.com/the-coffee-culture-in-the-country/
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