3 Important Online Marketing Trends for 2013

Although it?s much easier to leave things for the last minute, it?s best to prepare ahead of time, especially when it comes to your website. It?s hard to stay on top of every single change that happens with search engines and social media, but doing a quick end-of-year assessment of your website or social media strategy can help you to align your online presence more strategically and effectively with your overall marketing goals.

Here are some things that you will want to focus on for 2013:

Google+

Google+ profiles and creating posts on your profile can boost your ranking by allowing you to stand out in search results for the posts you have authored. Like a blog, it keeps your name attached to fresh content, connecting you to the content on your site. In the upcoming year, content, authorship (see why it?s important), and social interactions are going to play an even bigger role in your ranking and search engine optimization, so make sure your site is engaging with all the avenues that give it a boost.

Mobilization

Mobile devices now account for more than 10% of web traffic, an increase of 35% from last year (see: Source). Consumers like their mobile devices for its on-the-go?convenience, researching products, finding sales, comparing prices, and making purchases. If you haven?t already optimized your site, it should probably be at the top of your list for 2013.

The use of mobile wallets is on the rise and will be increasingly available across different devices, so as more consumers begin to pay for their purchases using their phones, businesses need to be prepared and take advantage of this trend. Investigate whether or not your business needs a mobile payment system on your site to make it easier for consumers to buy your products.

Social Everything

I never get tired of saying how important social media is. It has become an important and effective way of reaching an audience, and makes it much easier for people to find you or your business. 80% of active internet users visit social networks and blogs with 22% of their overall time spent on social media sites such as Facebook, Twitter, and Pinterest (see: Source). You may already have accounts but if you haven?t used them to your full advantage, take the time to investigate the ways you can keep content fresh and new by checking out what other people are doing and how they?re making it work.

Tip: It is very easy to have content become dated on social media sites. Set a schedule for when to post content and what it will be about. Put it in your calendar or set it as a reminder. That will help you to get the results you want.

Source: http://www.netconnexion.com/blog/3-important-online-marketing-trends/

new world trade center kellen moore ryan braun bryce harper may day stoudemire jordan hill